“Your Brand is not Your Logo”

I just finished reading Seth Godin's latest book while I was on a plane to Detroit last week.  "Tribes" is all about stepping up and leading a group of people and being part of a movement. 

Mr. Godin was one of the memorable speakers at Catalyst, so I wandered over to his blog today and noticed this post about Best Buy and Pepsi considering changes to their logo's and marketing.  Given my history with the big yellow tag, this caught my eye. 

I agree that your brand is more about your customer's experience and your reputation than what image people associate with you.  A new logo or new personality may draw people to give you a second look – but they sure won't stick around very long if they don't find something substantial. 

See Seth's original post here.